Nous connaître

Public relations transcend the mere pursuit of media visibility. While coverage in Les Echos, Travel + Leisure, or Le Figaro can certainly create moments of brilliance, the true essence of PR lies in its ability to forge lasting connections between a brand and its various audiences.

At Hereban, we cultivate a holistic approach to public relations, specifically tailored to the tourism, aviation, luxury, and lifestyle sectors. Our expertise extends beyond simply generating media coverage: we orchestrate communication strategies that resonate with each player's identity, whether it's an innovative airline, a unique tourist destination, or a premium brand.

PR Excellence: A Complex Alchemy

The success of a PR strategy relies on masterfully handling multiple factors. Here are the pitfalls we help our clients avoid:

Narrative

The inability to articulate a distinct and relevant message that captures your organization's essence. Whether it's promoting a new air route, showcasing a tourist destination, supporting an emerging fashion designer, or launching an innovative service, each story deserves its own unique narrative.

Authenticity

Communication that fails to genuinely reflect your positioning or reach your target audiences. In today's saturated media environment, authenticity is key to standing out and establishing lasting connections with your audiences.

Coherence

The absence of an integrated digital strategy that capitalizes on media coverage. Coverage in Travel Weekly or The New York Times should be part of a broader orchestration of your media presence, adapted to your specific objectives.

Vision

A lack of understanding of what makes a story relevant to the media. Press relations require deep knowledge of each sector's challenges and the expectations of different media outlets, whether general or specialized.

Our Philosophy

At Hereban, we view public relations as a strategic art that combines sector expertise with a global vision. Our approach stands out through:

• A deep understanding of the tourism, aviation, luxury, and lifestyle sectors

• Expert knowledge of both traditional and digital media, general and specialized

• The ability to create narratives that resonate with diverse audiences, from the general public to industry professionals

• A long-term vision that prioritizes building lasting reputations and continuous dialogue with key stakeholders

Public relations is more than just visibility: it's the art of cultivating a media presence that reflects your organization's excellence and strengthens its position with all stakeholders.